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True Love Baby Care is a trusted child care brand dedicated to providing nurturing, high-quality services to families. The goal of the project was to create a playful and attractive logo, reflecting the brand’s warm, caring environment, while appealing to parents and children alike. The client requested the use of vibrant pastel colors to give the brand a fresh and welcoming look.
One of the primary challenges was ensuring that the logo struck the right balance between playful and professional. The design needed to appeal to children but also convey trust and reliability to parents. The use of childlike elements, such as rounded fonts and soft colors, was carefully balanced with clean lines and clear communication to ensure a trustworthy yet joyful image.